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8 Strategies for Optimizing Your Business Website

What You'll Learn

Perhaps you don’t spend much time utilizing your business website. Your blog hasn’t been updated in a while, your site isn’t linked to any other social media platforms, and you’ve started offering new products and services that aren’t even listed on your site yet. Many business owners neglect their company websites, but by using your website to drive new revenue growth, you can boost your profits and expand your business.

With guidance from WP Earn Online, you can implement a new website management strategy to attract new customers and increase your income. Here are several techniques that you can use to revamp your company website.

Focus on Search Engine Optimization

If you want to draw more customers to your website, you need to ensure that they can find it easily. But what if your website doesn’t rank very highly in search engine results? It’s time to tweak your search engine optimization strategy so that potential customers will find you when they search for keywords that are relevant to your company.

At first, keyword research can seem confusing. Thankfully, you can get the hang of it with a little practice. Keyword research isn’t guesswork – with the right tools, you can identify relevant keywords and competitive search queries. For example, by using the Google keyword planner tool, you’ll be able to find multiple target keywords to build your content strategy around.

Integrate Your CRM and ERP Software

If you rely on customer relationship management software and enterprise resource planning software, it’s time to integrate these systems with your website. By integrating these programs, you’ll be able to establish seamless processes for your sales and marketing teams, enabling a free flow of information from your website to both departments. When you integrate your internal tools with your website, your team can work more efficiently and avoid getting bogged down by information silos.

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Improve Your Website’s Speed

When you’re waiting for a website to load, and the page is taking too long, you’re tempted to click away – and sometimes, you probably do decide to simply close the site and take your business elsewhere. This is why it’s so important to improve your website’s loading speed. If customers notice consistent loading delays on your site, they’ll be less likely to stay on the page, and you could miss out on potential business.

How can you make sure that every page on your website loads quickly? Circle S Studio recommends uploading appropriately sized JPG images, compressing photos and videos, implementing a useful caching, page speed plugin, and upgrading your hosting package if your current hosting solution seems to be slowing you down.

Prioritize User-Friendly Design

Your website should be very easy for your customers to navigate. They should be able to click over to the pages they need to access without using a search bar or getting confused when looking at your menu. If you’re concerned that your website isn’t particularly user-friendly at the moment, there are a few quick fixes that you can use to change that. Usability Geek recommends using a layout with two to three information columns, setting up an intuitive navigation menu that users can easily access from your home page, and establishing a cohesive color scheme that reflects your company’s brand.

Boost Sales Conversions

In order to turn a website visitor into a paying customer, you need to optimize your website for conversion. Your website is a sales tool, but if you’re not currently making as many sales as you would like through your website, you need to start identifying areas where you could improve in order to convert more customers.

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If you don’t already have specific sales pages for your key products or new services that you’re launching, it’s time to hire a copywriter to create them! But once you’ve uploaded these sales pages, you need to ensure that you’ve included a large, eye-catching “Buy” button and a few customer testimonials to increase buyer confidence. You can also advertise limited-time offers through your website so that customers will be more eager to buy.

Create Educational Content

You can use your business website to establish your company as an authority within your industry. Creating and uploading educational content for your customers on a regular basis is the most effective way to do this. For instance, you could write blog posts outlining different use cases for your product. You could also share videos of product demonstrations and tutorials that walk people through instructions for using your product. Finally, you can reach out to leaders in your industry for interviews or guest posts and share their insights. These are all great ways to provide more value to your customers.

Provide Top-Notch Customer Service

When your customers come to your website, can they contact you with just a click or two? Can they see your company’s email address, phone number, and physical address prominently displayed? Do they have an option to enter their query with a chatbot in order to get answers to simple questions within a matter of seconds? By making these changes, you can make sure your customers get great service through your website.

Address Any Tech Bugs

Have your customers or your staff ever run into technical issues with your website? Maybe your customers have clicked on a particular page only to get an “Error” message, or perhaps certain functions simply don’t work on your site. Your staff might occasionally deal with challenges on the backend. To address these problems, consider hiring an IT specialist for your team. Outsourcing your IT work might be cheaper and more convenient, but having a support specialist within your company makes it easier to tackle issues as soon as they crop up.

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Use These Methods in Optimizing Your Business Website

Perhaps you haven’t made much effort to use your company website as a platform for revenue growth. But when it comes to updating your website to better serve your customers and boost your sales, the possibilities are endless – and you don’t want to miss out on the financial benefits. By moving forward with some of these investments in optimizing your business website, you’ll be able to bring in higher profits.

Ready to upgrade your WordPress website? Find countless helpful tips on WP Earn Online! Browse the blog today to start revamping your WordPress site.

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