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How To Build (or Redesign) a Business Website for Growth

What You'll Learn

Website design is crucial to healthy business growth. Building an effective website requires you to create content, find the right tools, and keep everything working together. But in the middle of all the little web design tasks, it’s essential to keep the long-term growth of your business in mind. WP Earn Online has shared some tips for building or redesigning a website that helps your business flourish:

Using Process Mining and Diagrams

Your first step is understanding who your audience is and what they need. Process mining can help by showing you how people are using your current website, the tasks they are trying to complete, and where they are getting stuck.

You can use this information to create diagrams with visual representations of user journeys, which will help you understand how to better align your content with users’ needs. If you’re looking for resources to kickstart your process mining strategy, this is a good option to consider.

Incorporating Infographics To Explain Complex Information

Infographics have a way of explaining complicated information and data so that it’s easy for the typical reader to understand. They help you break down complex topics into smaller pieces of information that you can present as images instead of text. This helps an audience quickly get a sense of the topic without having to read through long paragraphs of text.

Plus, infographics make it easier for readers to remember the information they learned since visuals tend to stay in our memories longer than words alone. Creating an infographic doesn’t have to be complicated. You can quickly make an appealing and informative design with a free template (check this out).

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Optimizing Your Internal Tools

Integration is essential because it reduces costs associated with managing multiple software solutions; all data is stored in a single place and accessible from any device with Internet access. Your ERP (enterprise resource planning) and CRM (customer relationship management) systems should be integrated into your web design if possible. This will allow customers to access data more easily while making it easier for employees or departments within the company to access customer data without switching between programs or manually entering data into multiple systems.

Many other internal tools (e.g., customer databases, sales reports, inventory management systems, etc.) are also vital for running a successful business. But they’re often overlooked when it comes time for a web design project.

It’s essential that all these tools work together so that your customers can have an easy and unified experience on your site, no matter where they go or what type of device they use (e.g., desktop, laptop, tablet, etc.). Further, making sure these tools work together can save time since employees won’t have to manually transfer data between different systems every time there’s an update or change made on the site.

Measuring Your Website’s Performance

Lastly, remember to measure how well your website is performing against key metrics like page views per visit, average session duration, and bounce rate so that you can adjust accordingly. Tracking these metrics over time will help you identify areas where improvements need to be made, ultimately helping you to continue growing your business efficiently and effectively over the long run.

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Here are some other metrics to track on your website:

  • Page load time
  • Time to first byte
  • Number of client-side requests
  • User experience score
  • Website security
  • Successful page visits or conversions

Wrapping Up

Building or redesigning a business website requires careful planning and consideration if you want to foster your company’s growth over time. Using process mining for user journey mapping, incorporating infographics, integrating your internal systems, and measuring your site’s performance will ensure that your site works hard for your brand today and tomorrow. That said, remember that you’re in this for the long haul, so continue finding other ways to improve your site!

If you enjoyed this article, you can find more online business tips on!

Featured image courtesy of Pexels

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