Choosing a Page title is very important in Search Engine Optimization (SEO). A good Title Tag gives you a higher ranking and higher Click-through Rate (CTR) which is a measure of how frequently someone searching in a search engine clicks through to your content. Before you start creating your content, read the information here to get some ideas on how to choose the best page title for SEO.
What is a Title Tag?
The title tag is an HTML element that specifies the title of the web page. Webpage Title tags are displayed by search engines like Google and Bing etc on Search Engine Results Pages (SERPs). For example, you can see the title tag as part of the HTML (Hypertext Markup Language) for this page here.
Thankfully, you won’t usually be looking at the title tag this way. The place you’ll usually see it in WordPress is when you are creating your page. For example, this is what the title looks like in the Gutenberg editor, where you can just type it in.
The title tag is very important for SEO and Social sharing. It describes the content of the web page and it the first think that search engine users will see.
Make Short Title Tags
From the SEO point of view, a short URL tends to rank better in search engines.
From the user point of view, a short URL is also easy to read and understand.
Put The Main Keywords in Title
You should put your main keywords in the title tag. This is a very powerful tip to rank higher in any search engine. In a perfect world, you want the keywords as close to the beginning of the title as possible.
For Example:
I want to rank for “Page Title for SEO” on search engines. So I created a page title like this “How to choose page title for SEO“.
Avoid Keyword Stuffing
Don’t put too many keywords in your post title. If you make keyword stuffing, You lose Ranking in the search engine like google.
For Example:
If you want to rank for “SEO Title” on search engines. Don’t create like this “SEO title tag – page title, HTML title”. If it doesn’t make sense to you or readers won’t know what your title is about, then the search engines won’t like it either.
The Best Page Titles are for Readers, not Search Engines
This isn’t just for title, this is true for everything that you write. While there are some techniques you can use to improve your SEO, don’t let that mean that you should only create content for the search engines. If you don’t want to read it, neither will your readers and it won’t work for the search engines either.
Check out this Google guide for choosing best Page Title – Create Good Titles.
Title Length for SEO
Google displays the first 50-60 characters of a title tag. It must be below 60 letters to display properly on search engines. There’s not a limit but users aren’t going to see more than 60 characters, so anything after that is just for readers. That’s okay, but keep it in mind as you write your title.
Put important keywords first
It’s better to rank higher When you keep your keywords at starting of the Title tag.
Add your brand name at end of title
If you have a strong brand, you can add your brand name at the end of the page Title. You may get high CTR (Click Through Rate) for your brand name. It can’t hurt.